My career started at the age of 14 and 9 months, when I knocked on many doors, the last one landing me in a shoe shop in Fremantle where I remained part-time for seven years. This is where I discovered how much I loved dealing with people and built up quite a clientele of return customers.
After studying accounting at university, I started working in a chartered accountant’s firm, but thought to myself, “Is this it?” I had enjoyed the shoe store way more than this. It didn’t help that I suffered ongoing sexual harassment from my managers. I was given opportunities to ‘go away’ for work conferences with the ‘Partners’ that I didn’t deserve for the length of my employment, and was very uncomfortable. I could no longer stand to witness the objectification of women, so decided to go and work overseas for a while.
My jobs up to this point did teach me the importance of having to constantly find new business, and watching the business owners do their marketing and having sales conversations, although I never thought I would do it myself. That is until I landed on my brother’s doorstep in Adelaide, flat broke from my travels and asking if he could loan me the train fare to get home to Perth. He ran a direct sales company and told me I had to work for my train fare back to WA. This is when I started door to door selling and gained knowledge that was never taught to me in my degree or any previous job.
I rapidly grew in confidence and knew that first impressions were important, as well as the need to be resilient because selling was really just a numbers game. I learned to take the emotion out of it and talk to enough people in order to get the yes answers and create income. Before long I started my own direct sales company in Melbourne, building my own team and training over 3000 people who had no confidence or job prospects, to learning how to sell. As a result, they were constantly being offered jobs based on their new found attitude and skill.
My career expanded from Adelaide and Melbourne to New Zealand working in the corporate world, whilst successful in results, I also burnt out. Each time I completely had me re-evaluating my life and seeking more clarity.
On one occasion I responded by taking off to India backpacking for 5 months where I learned how to slow down.
I had some amazing adventures, attended an 8 day Buddhist meditation silent retreat and met the Dalai Lama. Each day was driven by what my morning meditation guided me to, following laws that I had read in Deepak Chopra’s book “The Seven Spiritual Laws for Success”. I gained awareness around the mind and the ego and how to become more present. On another occasion I devoted my time to family back in Perth learning how to fit into that structure and aligning myself with higher frequencies by creating happiness. I also used the power of nature as a healing tool by spending hours walking in the bush connecting with the environment.
Over the years I supplemented my upskilling in sales techniques with personal development training which gave me more focus and helped me to create my own unique system. I started a business in personal transformation by teaching confidence skills and sales. My methods taught them how to sell with empathy from the heart space, create connection and focusing on how they could be of service to their customers, rather than making it all about winning. This involved a shift in language and intention, creating trust and ongoing relationships. This worked because I was offering a buying psychology that led people to make a decision and having a desire to return.
My main clients were female business owners, who just like I had been, were exhausted and working long hours without making the money they should because they were operating from a masculine space. I gave them step by step instructions on how to have sales conversations they actually enjoyed and which brought positive results.
My purpose is to empower women to have a voice and teach them how to connect with their heart space, their femininity and vulnerability and be able to run their businesses from that space in order to create connection, collaboration and be open to new opportunities. I understand that people want emotional equity and that is something that women can offer far more effectively than men. My aim is to transform women who have been stuck in the masculine paradigm, to embrace their feminine side. When I work with my female clients I see myself in them at the various stages of my career, so it makes it quicker and easier to train them because they trust my experience and allow the transformation to occur.
― Florence Scovel Shinn, The Game of Life and How To Play It